How SEO can make you noticed
Search engine optimization (SEO) is one of the best ways to ensure your website gets traffic. SEO is the process of improving your website to get more traffic from various search engines. More people can find your website by searching for keywords, products you sell, services you provide and information that is included in your website.
How to Use an SEO
The way to use an SEO is by optimizing your content. You can do this by following these steps:
- Start with keyword research: By researching the relevance of keywords for your website, you’ll be able to better figure out which keywords work best. Resources like WordStream's free keyword tool can help.
- Create quality content targeting those keywords: By organizing strong content and making your website visually appealing with words that would stick out to users, it will be much easier to keep the targeted audience engaged.
- Place your keywords: The more places you find to put your keywords, the higher your rankings will be by Google and other search engines. This will help put your website in a better position for more searches by potential visitors.
- Optimize your titles: By putting your keywords in your titles and headings, it will draw user’s eyes to the description, creating more engagement.
- Optimize your meta descriptions: A meta description is what the user sees when your website pops up on the search engine. It’s important to also use keywords in your meta description to make a user feel more inclined to click on your site.
- Include and optimize images: Optimizing images allows for a faster performance. There are a few ways to optimize an image.
- Internal and external links: Using internal and external links can help drive more traffic on your page and website.
Types of SEO
The different types of SEOs include technical SEO, on-site SEO and off-site SEO. Technical SEO, also known as technical optimization, is the backbone of your website. This includes the URL structure, navigation, internal linking, page speed and more. By ensuring the technical aspects of your website create an easy user-experience, this will help build a better website and reputation.
On-site SEO, also known as content optimization, is when you ensure your content is high-quality for both the target audience and search engine. This can be done by making sure it covers relevant topics with which you have experience or expertise, includes keywords people would use to find the content, is unique or original, well-written and free of grammatical and spelling errors, up to date, containing accurate information, includes multimedia (e.g., images, videos), is better than your SERP competitors, is readable – structured to make it easy for people to understand the information you’re sharing. By doing this, your website will be much clearer for users and search engines to read, allowing for a successful website.
Off-site optimization is more marketing related. Building a brand, utilizing PR, content marketing, social media, listing management and ratings and reviews will help build a larger audience from different locations, not just search engines.
Why It’s Important
According to Statista, as of March 2023, 85.53% of internet desktop searches come from Google. By making sure your website is the best it can be and have high Google ratings, more people will click on the site. Other SEO benefits include brand positioning, encourage autonomous buying process, influence buying behavior and self-serve customer support.
By having a website that’s relevant to a target audience, it will be noticed and searched more by users. One of the most important ways to ensure this is by using SEO!