How Logos Strike Emotions
Logos are all around us. They can be found on a product, building, billboard, TV advertisement, magazine, social media app and more. What many don't realize is the genius behind these simple logos. What seems simple and easy to understand to a regular viewer is actually a very complex and strategic design. To dive deeper into how logo advertising affects us emotionally and even our actions, I conducted extensive research on how design tactics are used and play a role in logo designs.
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