Advanced Motion

Reading and Course Reflection

In Liz Blazer's "Animated Storytelling," she concludes the book by summing up how to successfully release a film. To do this, you start by packaging the project. This is done by design, clear communication and following directions. Checking for passwords that access an online video and making sure all assets are complete under film festival guidelines are key. Film festivals look for clean titles and logos, a synopsis with a hook, tags, a director's bio and a comprehensive story on the film.

The next step Blazer recommends is choosing where to showcase your film. Choosing the right platform for your film is important as it helps find your target audience. Networking also plays a huge role in film, as it does in any communications field. Networking with peers, marketing your work and networking in person all help in spreading your brand. Lastly, Blazer recommends in constantly sharing your work while making sure it's precise.

Research

Before creating my final advanced motion animation, I researched a few advanced motion graphics for inspiration.

https://www.youtube.com/watch?v=_2CC2XKUZ84

This video has smooth and unique transitions that inspired my animaiton.

https://youtu.be/WO7DPU9iZpY?si=2inyKpYqE0xX3_Qo

This Chips Ahoy/Hershey's commercial is a fun, light-hearted animation with subtle, yet eye-catching text animations.

https://youtu.be/N7XUVK1Cnzk?si=um_wIXMlI31qGVEu

This JBL commercial also has seamless, creative transitions that gave me inspiration for my animation project.

Create!

As I'm about to begin my career journey in healthcare PR, I decided to create a PSA on women's health disparities. I used Adobe After Effects and Stock images, videos and audio to create my advanced motion graphic. Here it is!